Product Launch Press Kit Brief

Template Overview

Tech journalists and newsletter editors review dozens of product pitches every day. If your press kit forces them to request Google Drive permissions, hunt for logo dimensions, or decipher confusing feature jargon, they will simply cover someone else. The Product Launch Press Kit Brief packages every asset—executive soundbites, high-resolution media links, verified statistics, and company boilerplates—into an accessible Markdown file that respects journalists’ time.

Markdown Template Structure

Copy the block below or click Download .md File to add this template directly to your personal vault:

---
title: "Press Kit: [Product / Company Name] [Version Launch]"
date: [YYYY-MM-DD]
embargo_date_time: "[FOR IMMEDIATE RELEASE / EMBARGOED UNTIL YYYY-MM-DD 08:00 UTC]"
media_contact_email: "press@example.com"
press_kit_download_url: "https://[domain]/press/assets.zip"
tags: [pr, press-kit, media-relations, product-launch, journalism]
---

# Product Launch Press Kit — [Product Name] [Version]

## 1. Executive Summary & Media Hook
- **The Core Headline:** "Oyma Launches Version 2.4: The World's First Fully Air-Gapped AI Meeting Assistant for Apple Silicon"
- **The 30-Second Elevator Pitch:** Oyma delivers cloud-grade speech transcription directly on user devices with zero network data transmission. Built for privacy-conscious legal, medical, and engineering professionals, it turns verbal deliberations into structured Markdown notes without third-party servers.
- **Availability:** macOS (Apple Silicon M1/M2/M3/M4); free tier available, perpetual license starting at $49.

## 2. Curated Executive Soundbites & Quotes
> "Knowledge workers shouldn't have to sacrifice confidentiality just to get automatic meeting summaries. By running state-of-the-art neural speech models locally on Apple Silicon, Oyma gives users the superpowers of modern AI while guaranteeing that their proprietary deliberations never leave their laptop."
> — **Julian Thorne**, Founder & Chief Architect

> "In litigation, uploading client deposition audio to a commercial cloud bot can waive attorney-client privilege. Oyma gives attorneys the speed of automatic transcription with the strict ethical assurance of an air-gapped machine."
> — **Helena Vance**, General Counsel

## 3. Product Fast Facts & Specifications
- **Processing Architecture:** 100% on-device neural inference via Apple Neural Engine (Core ML).
- **Network Footprint:** Exactly 0.0 MB uploaded. Zero telemetry, zero analytics tracking cookies, zero accounts required.
- **Transcription Speed:** 5.5x faster than real-time audio playback on M3 hardware.
- **Supported Export Formats:** Native Markdown (.md), Plain Text (.txt), SRT subtitles, and direct export to Obsidian / Logseq vaults.
- **Catalog Size:** 360 curated, production-tested Markdown templates spanning 12 operational categories.

## 4. Media Asset Library & Download Links
- **Brand Logos:** Vector SVG and transparent high-res PNGs (`/press/logos/`).
- **Product Screenshots:** Retina 4K display captures of dark/light modes (`/press/screenshots/`).
- **Founder Headshots:** High-resolution studio portraits (`/press/team/`).
- **Demo Video:** 60-second 4K product walkthrough with captions (`/press/video/`).

## 5. Company Boilerplate
**About Oyma:**
Oyma is a developer of sovereign productivity software founded in 2024. Dedicated to local-first computing, Oyma builds privacy-native tools that process audio, language, and knowledge graphs entirely on user hardware. For more information, visit `https://www.example.com` or follow `@localfirst`.

## 6. Media Inquiries & Interview Scheduling
- **Press Contact:** `press@example.com`
- **Spokesperson Availability:** Available for podcast, print, and video interviews under standard embargo agreements.

Filled Real-World Example

Here is a realistic example demonstrating how this template captures actual deliberations:

---
title: "Press Kit: Oyma Desktop v2.4"
date: 2026-10-09
embargo_date_time: "FOR IMMEDIATE RELEASE"
media_contact_email: "press@example.com"
press_kit_download_url: "https://example.com/press"
tags: [pr, press-kit, media-relations, product-launch, journalism]
---

# Product Launch Press Kit — Oyma Desktop v2.4

## 1. Summary
Oyma v2.4 introduces 360 curated Markdown templates and local Whisper transcription on Apple Silicon with complete data confidentiality.

## 2. Key Quote
"Your thoughts belong on your hard drive, not on a third-party server. Oyma brings modern AI productivity into your private personal vault." — Julian Thorne, Founder.

## 3. Specs
- Zero cloud transmission.
- 360 curated Markdown templates.
- Native Obsidian, Logseq, and Apple Notes compatibility.

When to Use and When to Avoid

When to Use

• Use during major public product rollouts, funding announcements, or corporate milestones.
• Use to provide journalists, tech bloggers, and newsletter creators with a clean, friction-free asset kit.
• Use to ensure brand quotes and technical facts are quoted accurately in tech press publications.

When to Avoid

• Avoid using for minor bug fix releases or internal engineering maintenance updates.
• Avoid using as an internal product requirements document (use PRD templates instead).

On-Device AI Integration

Summarize your recording in Oyma with this local instruction:

Analyze the product launch press kit brief:
1. Verify that all executive quotes sound natural, punchy, and quotable for tech journalists.
2. Ensure the product fast facts highlight verifiable technical specifications.
3. Generate a 150-word pitch email tailored for tech journalists at TechCrunch, Wired, and The Verge.
Output in structured Markdown.

Your data remains securely on your Mac with zero cloud exposure.