Press & Media Briefing Notes

Template Overview

Conducting press briefings requires precise message discipline, clear embargo coordination, and exact transcription of on-the-record statements. This template organizes journalist profiles, approved key messages, demonstration flows, and agreed publication embargo terms into structured Markdown.

Markdown Template Structure

Copy the block below or click Download .md File to add this template directly to your personal vault:

---
title: "Press Briefing: [Journalist Name / Publication]"
date: [YYYY-MM-DD]
spokesperson: "[[Founder & CEO]]"
pr_lead: "[[Head of Communications]]"
publication: "[TechCrunch / The Verge / Wired]"
journalist: "[Reporter Name]"
embargo_date: "[YYYY-MM-DD 09:00 AM EST]"
interview_status: "On the Record / Background / Off the Record"
tags: [press, media, communications, public-relations]
---

# Press Briefing — [Journalist Name / Publication]

## 1. Embargo & Ground Rules
> [!WARNING] STRICT PRESS EMBARGO
> All disclosures, demonstration materials, and executive remarks in this session are under strict embargo until **[YYYY-MM-DD 09:00 AM EST]**.

- **Agreed Ground Rules:** The product demonstration and founder discussion are conducted **On the Record**. Personal background commentary is **On Background** (attributable to "a company spokesperson").

## 2. Core Narrative & Key Message Pillars
1. **The Anti-Bot Revolution:** The modern workplace is fatigued by intrusive cloud meeting bots that join video calls and leak private dialogue.
2. **Local-First AI Superiority:** On-device Whisper transcription and Apple Silicon neural engine acceleration make cloud uploads technically obsolete.
3. **Your Notes Are Just Files:** Notes belong on the user's Mac in plain Markdown, not locked behind a proprietary cloud subscription database.

## 3. Product Demonstration Stepper
- [x] Step 1: Record live conference call with zero bots joining the meeting.
- [x] Step 2: Showcase instant on-device Whisper transcription without internet connection.
- [x] Step 3: Demonstrate generated structured meeting summary with action items and owners.
- [x] Step 4: Show the resulting `.md` file opening instantly in Obsidian on disk.

## 4. Key Questions Asked by Journalist
- **Question:** "Why did you build this exclusively for macOS rather than a cross-platform web app?"
- **Answer (Robert Sterling):** "Because deep integration with ScreenCaptureKit and Apple Silicon neural hardware allows us to guarantee privacy that a browser sandbox simply cannot deliver."

## 5. Media Kit Assets Provided
- High-resolution SVG logos and dark/light macOS window screenshots delivered via secure link.
- Embargoed press release copy provided under signed agreement.
- Follow-up interview availability confirmed for launch morning.

Filled Real-World Example

Here is a realistic example demonstrating how this template captures actual deliberations:

---
title: "Press Briefing: Marcus Cole, Protocol Review"
date: 2026-10-08
spokesperson: "[[Robert Sterling]]"
pr_lead: "[[Claire Evans]]"
publication: "Protocol Review"
journalist: "Marcus Cole"
embargo_date: "2026-10-15 09:00 AM EST"
interview_status: "On the Record"
tags: [press, media, communications]
---

# Press Briefing: Marcus Cole, Protocol Review

## 1. Interview Highlights
Marcus Cole previewed our local-first meeting notes application. He was particularly intrigued by our open-source Markdown file philosophy and the absence of any cloud database.

## 2. On-the-Record Quotation
Robert Sterling emphasized: 'We believe knowledge workers shouldn't have to surrender privacy to get intelligent meeting notes. Your Mac has enough compute power to do everything locally.'

When to Use and When to Avoid

When to Use

• Use during product launch media tours, journalist briefings, and podcast interviews.
• Use when tracking embargoed disclosures and agreed attribution terms.
• Use to ensure spokesperson message discipline across all public relations sessions.

When to Avoid

• Avoid using for internal team standups or confidential executive board meetings.
• Avoid using for informal, unvetted conversations with anonymous industry bloggers.

On-Device AI Integration

Summarize your recording in Oyma with this local instruction:

Analyze the press briefing audio recording:
1. Extract all on-the-record quotations provided by company spokespersons.
2. Identify the journalist's primary lines of inquiry and any areas of skepticism expressed.
3. List all follow-up assets, technical data points, and media kit files requested by the reporter.
Output in clean, structured Markdown.

Your data remains securely on your Mac with zero cloud exposure.